We sense a strong interest amongst consumers for our high-end devices and based on our learnings from last year, we have re-introduced the EMI scheme for our bouquet of Galaxy devices.

Unlike Apple, the Samsung EMI scheme will cover much wider sales network including the neighborhood mobile phone retail stores, and hence the impact is surely going to be big.

Apple has identified malware which infected a limited number of Mac systems through a vulnerability in the Java plug-in for browsers. The malware was employed in an attack against Apple and other companies, and was spread through a website for software developers.

We identified a small number of systems within Apple that were infected and isolated them from our network. There is no evidence that any data left Apple.

Apple remains ahead of its rivals in the ability to innovate and "create magic" despite tougher competition in key sectors like smartphones and tablets. Apple still has strong growth opportunities because of its ability to work simultaneously on hardware, software and services, brushing aside suggestions that Apple has passed its peak.

Apple has the ability to innovate in all three of these spheres and create magic.

This isn't something you can just write a check for. This is something you build over decades. I remain upbeat on Apple's ability to boost sales of its popular iPhones and iPads in markets around the world. I'm incredibly bullish about the future and what Apple can do. Apple has skills in hardware, in software and in services ... There is no better place for innovation.

Our North Star is always great products, not how to hit a price point.

Customers want a great experience, and they want quality, and they want that 'aha' moment. What Apple does is sweat every detail... The customer experience is always broader than what can be defined by a simple number.

The iPad has been measured to be used "twice as much as the total of every Android device... It's because it's an incredible experience."

Apple is working on an iPhone 5 successor that will have new features like snappier processor, fingerprint sensor, better camera and more powerful LED flash. The second iPhone will be cheaper and will be same as iPhone 5 but will be a little stockier. Instead of the aluminium body and waistline of 7.6mm, the cheaper iPhone will have a plastic casing and measure 8.2mm around the sides. The device will be available in six colours.

Apple is doing what it did in China three or four years ago. They studied the market, learned consumer needs and suddenly went aggressive. From having about 30 people here six months ago, Apple India is now about 150-people strong.

It is a joint effort by Apple and its distributors. While other brands have an in-house team for advertisements, Apple does that through its partners,

Aggressive marketing and a push with distributors can increase brand visibility and connect, but they would need a broader portfolio for increasing market share.