Apple has been successful all over all world but it hasn't be the same case in countries like India and China. But now, it seems things are improving for Apple in a country like India where Apple is getting aggressive day by day. This aggression is one of the major reasons why Apple was able to fetch a sale of over 300% in last 3 months in India.

As per Jayanth Kolla, founder and partner at Convergence Catalyst, a telecom research firm - 

Apple is doing what it did in China three or four years ago. They studied the market, learned consumer needs and suddenly went aggressive. From having about 30 people here six months ago, Apple India is now about 150-people strong.

The latest IDC report says that sales of Apple devices, especially iPhones, have gone up by 3-4 times in India over past three months. This is because of the open distribution model where Apple has signed up with distributors Remington and Ingram Micro to target Asia-pacific market with strong focus on China and India.

Redington which handles 70% of Apple sales in India made a little over Rs 400 crore in the December quarter thus surprised analysts with better-than-expected revenue from iPhone shipments. The sudden spurt in sales was attributed to the full page iPhone-related newspaper advertisements.

As per JK Jaishankar, managing director of Ingram Micro India, one of the largest distributors of electronic merchandise -

It is a joint effort by Apple and its distributors. While other brands have an in-house team for advertisements, Apple does that through its partners,

As per the latest report, Some 251 million phones are expected to be sold in India this year.  And Apple in India is competing against Samsung and other small players. Apple has a negligible share of the local smartphone market, where Samsung is the clear leader...!

Apple seems to be doing whatever it can but the need of the hour is to have a broad range of products which Apple doesn't have. As per Anshul Gupta, principal research analyst at Gartner -

Aggressive marketing and a push with distributors can increase brand visibility and connect, but they would need a broader portfolio for increasing market share.