Showing posts with label IDC. Show all posts
Showing posts with label IDC. Show all posts

Apple Shows Strong Sales in India

Apple has been successful all over all world but it hasn't be the same case in countries like India and China. But now, it seems things are improving for Apple in a country like India where Apple is getting aggressive day by day. This aggression is one of the major reasons why Apple was able to fetch a sale of over 300% in last 3 months in India.

As per Jayanth Kolla, founder and partner at Convergence Catalyst, a telecom research firm - 
Apple is doing what it did in China three or four years ago. They studied the market, learned consumer needs and suddenly went aggressive. From having about 30 people here six months ago, Apple India is now about 150-people strong.
The latest IDC report says that sales of Apple devices, especially iPhones, have gone up by 3-4 times in India over past three months. This is because of the open distribution model where Apple has signed up with distributors Remington and Ingram Micro to target Asia-pacific market with strong focus on China and India.

Redington which handles 70% of Apple sales in India made a little over Rs 400 crore in the December quarter thus surprised analysts with better-than-expected revenue from iPhone shipments. The sudden spurt in sales was attributed to the full page iPhone-related newspaper advertisements.

As per JK Jaishankar, managing director of Ingram Micro India, one of the largest distributors of electronic merchandise -
It is a joint effort by Apple and its distributors. While other brands have an in-house team for advertisements, Apple does that through its partners,
As per the latest report, Some 251 million phones are expected to be sold in India this year.  And Apple in India is competing against Samsung and other small players. Apple has a negligible share of the local smartphone market, where Samsung is the clear leader...!

Apple seems to be doing whatever it can but the need of the hour is to have a broad range of products which Apple doesn't have. As per Anshul Gupta, principal research analyst at Gartner -
Aggressive marketing and a push with distributors can increase brand visibility and connect, but they would need a broader portfolio for increasing market share.
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Apple is The Top Phone Seller in The US

As per the latest published by the firm Strategic Analytics, Apple is now the biggest seller of Phones in US market. Apple has shipped 17.7 million iPhones of all kinds to US buyers in the October to December period, almost 1 in three phones comes from Apple. Apple is followed by Samsung which has shipped around 16.8 million phones including non smartphones. Samsung has been one of the biggest phones seller in US from 2008. 

Though not in US but worldwide still Samsung is still the biggest phone vendor with 23 percent of the market, according to a third research firm, IDC. Apple is on the third position with 9.9 percent of the market while the middle position is occupied by Nokia with 17.9 percent market share. Globally Samsung has beaten Apple by shipping 63.7 million units worldwide versus Apple's 47.8 million. 

Here is chart from IDC where you can figure out the market share of the global mobile vendors -


Chart: Worldwide Smartphone Vendors Market Share, 2012 Q4Description: IDC's Worldwide Quarterly Mobile Phone Tracker provides smart phone and feature phone market data in 60 countries and 8 regions by vendor, device type, air interface, operating systems and platforms, and generation. Over 20 additional technical segmentations are provided. The data is provided four times a year and includes historical and forecast trend analysis. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or knagamine@idc.com.Further detail about this tracker can be found at:http://www.idc.com/tracker/showproductinfo.jsp?prod_id=37Tags: Samsung, Apple, Huawei, ZTE, Sony, Mobile Phone, Smartphone, IDC, tracker, Q4 2012, mobile phones, 4Q 2012, market share, galaxy, iPhone, Android, iOS, Holiday QuarterAuthor: IDCcharts powered by iCharts

As per the NPD, iPhone 5 was the single most popular phone in the US in the holiday quarter. The Samsung Galaxy S III was No. 2, followed by the iPhone 4S and 4.
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