Apple CEO Tim Cook believes that Apple still has the same innovation and magic.

As per his latest statements -

Apple remains ahead of its rivals in the ability to innovate and "create magic" despite tougher competition in key sectors like smartphones and tablets. Apple still has strong growth opportunities because of its ability to work simultaneously on hardware, software and services, brushing aside suggestions that Apple has passed its peak.

Apple has the ability to innovate in all three of these spheres and create magic.

At the Goldman Sachs Technology and Internet Conference, he was seen quoted -

This isn't something you can just write a check for. This is something you build over decades. I remain upbeat on Apple's ability to boost sales of its popular iPhones and iPads in markets around the world. I'm incredibly bullish about the future and what Apple can do. Apple has skills in hardware, in software and in services ... There is no better place for innovation.

Regarding cheaper products in future, he said -

Our North Star is always great products, not how to hit a price point.

About competition with rival products, he came up with this statement -

Customers want a great experience, and they want quality, and they want that 'aha' moment. What Apple does is sweat every detail... The customer experience is always broader than what can be defined by a simple number.

On threat from Android devices, he said -

The iPad has been measured to be used "twice as much as the total of every Android device... It's because it's an incredible experience."

Well, it looks as if there's nothing much to worry for Tim Cook as per his statements. It could be exciting to see how Apple goes ahead with these thoughts..!